AI advisory & automation systems · Tallinn
Your business doesn't need more AI.It needs to think clearly first.
I'm Riz. Ten years running operations at Careem, Bolt and Wise — then I started building the systems instead of just running them. AI scales whatever you feed it: messy input, messy output. I come in before the build, not after it breaks.
Careem · Bolt · Motive · Wise — and now an Anthropic Claude Partner Network member
AI doesn't think for you.
It thinks like you.
Everyone's selling AI like it's a brain you can rent. It isn't. It thinks like you, faster and at scale. Feed it muddled thinking and you get muddled output — just more of it.
Feed it clarity and it becomes leverage.
So the work was never “add AI.” The work is: get clear on the actual problem, design the system, then let the machine run it. The teams I watched scale weren't the ones with the best tools. They were the ones who thought clearly before they built.
This works best
for four kinds of people.
- 01You are the bottleneckEvery decision routes through you. You already know it. What you don't have is the week it would take to sit down and fix it.
- 02You've bought tools that didn't stickThe subscriptions are live. Nobody uses them. The process underneath never changed, so the tool had nothing to hold on to.
- 03Ops-heavy, roughly 3 to 30 peopleEnough repeated process to be worth automating, small enough that you can still change how it works without a committee.
- 04You want to own it afterwardsDocumentation, training, and a system your team can touch. Not a dependency on the person who built it.
Not for you if
- You want AI bolted onto a process nobody has written down yet
- You're shopping for the cheapest pair of hands, not the clearest thinking
- You want a deck and a strategy document, not a system that runs
- You need enterprise procurement, legal review and a six-month pilot
I'll say so on the first call.Part of the job is being honest about what won't work, not saying yes to keep the call going.
Three ways
to work with me.
Same order every time: get clear on the actual problem, design the system, then let the machine run it. Prices are published so you can budget without booking a call to find out.
You bring the vague problem. We name it properly, then decide what to do about it. Sometimes that's a build. Often it's cheaper than that.
The heavy build work, delivered through Soch. We map your process, design the automation, build it in n8n and Claude, and hand it back documented.
No slide decks to sit through. Teams leave with a working automation they built themselves, live, in the room — something they can point to on Monday.
Not sure which one? Describe the problem instead →
Proven results across industries.
Eight systems, eight industries, real numbers behind each one.
lead-to-appointment rate / was 18%
AI Lead Qualification & Agent Routing
8 min first contact · was 24-48 hrs
reduction in reporting time
Automated Monthly Client Reporting
Delivered 1st of every month
trial-to-paid conversion / 9% → 19%
Trial-to-Paid Conversion Workflow
High-intent users contacted in <4 hrs · was 3-4 days
fewer WISMO tickets / 340+ → <60
Proactive Shipment Delay Communication
100% delays communicated proactively
- → 40 leads/week, called in arrival order
- → 24-48 hr average first contact
- → 18% lead-to-appointment rate
- → No prioritisation
- → High-intent leads contacted in 8 min
- → Automated nurture for unqualified leads
- → 34% lead-to-appointment rate
- → Agents working only qualified leads
average first response / was 24-48 hrs
Client Intake Automation & Case Routing
12 min response · was 24-48 hrs
reduction in no-shows / 18% → 9%
Appointment Reminder & Slot Recovery
50% fewer no-shows · 73% slots refilled
tickets auto-resolved
AI Support Triage & Auto-Resolution
67% auto-resolved · 18 min response
less recruiter screening time
CV Screening & Candidate Ranking
Same-day shortlist · 75% less time
- → 40 leads/week, called in arrival order
- → 24-48 hr average first contact
- → 18% lead-to-appointment rate
- → No prioritisation
- → High-intent leads contacted in 8 min
- → Automated nurture for unqualified leads
- → 34% lead-to-appointment rate
- → Agents working only qualified leads
Where systems
meet personality.
I don't just build the machines. I talk about them too — stand-up, breakdowns, the podcast. There's a person behind the automations.
Don't take my word for it.
Riz didn't just wire up automations. He made us rebuild how we thought about the whole sales pipeline first. That's the part that actually stuck.
We'd tried three other "AI consultants" before Riz. He was the first one who asked about our process…
The workshop paid for itself in the first week. My team stopped treating AI like a toy…
Straightforward, no-nonsense advisory. Riz told us what wouldn't work before we spent a cent…
I think out loud.
Automation, operations, and using AI without losing the plot. New stuff most weeks.
The things people ask before they book.
Nothing stops you from opening ChatGPT tomorrow. But AI doesn't think for you — it thinks like you, just faster. Feed it a messy process and you get messy output at scale, not less mess. Most of what I do happens before any tool gets touched: getting the actual process clear enough that automating it doesn't just automate the chaos.
Then we're not automating yet — we're fixing that first. This is the most common reason automation projects fail, and it's usually not a tool problem. Step one is always: get clear on what's actually happening today, on paper, before anything gets built.
Advisory starts at $140/hr, no retainer required. A single 1:1 strategy session is a flat $140. Full custom builds go through Soch and get scoped per project, since “build me an automation” can mean a two-week fix or a much bigger system — you'll get a real number before anything starts, not a guess.
Depends on the system, but the case studies on this site run from about two weeks for a focused build. You'll know the real timeline after we've mapped the actual workflow — not before.
No. Most of the people I work with don't have one. The systems are built to be handed over with documentation and training, not left as something only an engineer can touch.
No lock-in, by design. You get the documentation, the training, and you own the system outright. If something breaks in year two, you shouldn't need me to fix it.
Then I'll tell you that before you spend anything — not after. Part of the job is being honest about what won't work, not just saying yes to keep the call going.
Working with me directly is advisory — thinking, strategy, coaching, workshops. Soch is where the heavy build work actually happens — the end-to-end automation systems get delivered there, not here.
Got a process
worth fixing?
Tell me what's broken and I'll come back within 48 hours with a straight answer on whether I'm the right person for it. Or skip the form and take a slot on the calendar.
If it won't work, I'll tell you before you spend anything — not after.
The fast route
Sixty minutes, $140. Bring the vague problem, the half-built automation, or the process nobody wants to admit is broken. You leave with a direction.
Book a call →Prefer email? riz@withsoch.com